Toronto Climbing Academy

Personal Work

Developed a fresh look for a local rock climbing gym that offers courses and children’s camps during the day, and a social hangout spot in the evenings. Toronto Climbing Academy provides a welcoming and inclusive, safe space for all levels – newbies to veterans, and everyone in between.

It was important to capture the personality of the facility, staff and members in this new identity. To maintain a playful nature, each letterform was created by hand, forming a script typeface to mimic the movement of a climbing rope.