Sheridan College
2015–present
Services
Design | Illustration | Motion Graphics
In-House
Helped evolve and adapt Sheridan’s brand over several years as a multifaceted creative with experience in both print and digital design, iconography, illustration, wayfinding, ad campaigns, and motion graphics.
Worked alongside a small but mighty team to support all three campuses, numerous departments and faculties to create and develop assets for various initiatives, campaigns, and projects.
2023 Spring Open House
Printed Handout
This bi-fold is a key piece used during Open House events. It provides easy access to information for students and families navigating each campus, and attending sessions and tours.
2022 Virtual Open House
Digital Advertising Campaign
Open houses are crucial in attracting students considering Sheridan and those who have already applied. Through paid social, this campaign helped to promote the new brand and the event itself.
Email Assets
Animated GIF Set
With email being the primary method of communication to students, the goal was to create engaging content using simple and subtle animations.
2022-2023 International Viewbook
Print Publication
This is an essential tool for recruiters attending events abroad. It provides details on the campuses, programs, activities, and initiatives in a clear and concise layout.
2021 Pop-up CommUNITY Vaccine Clinic
Printed Backdrop
Sheridan joined forces with local community partners to host the CommUNITY clinic and help make COVID-19 vaccines more accessible to the people of Brampton. The 8-foot wide backdrop was placed on-site as a photo-op that encouraged selfies to be shared on social. With the success of over 35,000 doses administered that summer, the clinic returned in 2022.
2020 Degree Program Campaign
Out-of-home Advertisement
Images and video supplied by vendor
Experiential Design was one of the new degree programs that launched in 2020. The goal was to generate awareness and interest, with promotions rolling out across Google Display, paid social, transit ads, print billboards, and digital displays. The design treatment had to be flexible and work seamlessly with the other static and animated program campaigns.
Photography: Anthony Saleh
Animation Program Anniversary
Print Publication
This publication marked the Animation program’s 50th anniversary by celebrating the accomplishments and talent of faculty, students, and Alumni from cover to cover with interviews, stories, and photos.
Shaped by Sheridan
Animated Title Treatment
This social media initiative focused on student engagement and highlighted how Sheridan has shaped its students. The motion piece captures the transformative meaning of the word “shaped,” with each letter emerging from a different form.
Pride Celebrations
Animated Typography
In celebration of Pride, this animation was created for social media using the Gilbert font designed in honour of Gilbert Baker — the original creator of the Rainbow Flag.
Sheridan College
In-house design
Kizuna
Visual identity
Toronto Climbing Academy
Visual identity (Personal Work)
Pause. Magazine
Layout + art direction (Personal Work)
