Visual identity, Branded templates
With a surge in demand for electric vehicles, Kizuna saw an opportunity for services such as solar solutions, EV charging and battery backup in commercial and residential spaces.
The meaning of the company name in Japanese became the natural starting point when developing the visual identity. Kizuna, “a strong bond between people” inspired the brandmark and the first letterform. The “U” is made up of two figures standing side by side, shaking hands.